Hopsecutioner, Terrapin’s most popular IPA, just got a packaging update. The updated can and bottle labels are a bit brighter and incorporates elements found in other Terrapin packaging, like the background rays.
“We wanted to bring Hopsecutioner into the same visual world as RecreationAle and Up-Hi, without losing the look of the brand we’ve been building since 2010.” Says Julia Weckback, Marketing Director. “Our core IPAs are often on shelves together, and we wanted to ensure a cohesive brand image.”
Have no fear, the iconic Hopsecutioner turtle isn’t going anywhere. The turtle looks a bit more modern, but he’s still representing Terrapin’s “Killer IPA.” The beer in the can is still going to be the same: a piney and citrusy IPA with a strong malt backbone.
Terrapin’s flagship beer for over 7 years, Hopsecutioner continues to be a strong seller for the brand, growing almost 35 percent in 2017. Available throughout Terrapin’s distribution network, Hopsecutioner will soon be available in Michigan and Wisconsin.
Look for new artwork to start hitting shelves in early 2018.