Athens, GA- May 24, 2013
Terrapin Beer Co. is bringing a new shape to shelves with the release of RecreationAle, the company’s first offering to be packaged in 12 oz. cans. This is the second addition to their year-round line-up in 2013, bringing the total number of beers available regardless the season up to 5.
RecreationAle, a hopped-up session ale, is Terrapin’s nod to all things recreational. With RecreationAle in cans, trailblazers everywhere will be able to easily take along great craft beer without fear of breakage. Added benefits are a lightweight, compact container (bag space is limited!) and the practicing of good karma- cans are convenient to recycle. This hoppy, refreshing, and sessionable beer will be a perfect companion to any outdoor activity.
Terrapin is also partnering with Osprey Packs, Inc. to encourage craft beer lovers to get recreational. An online raffle offering consumers the chance to win an Osprey backpack will be opening in early June coinciding with the beer’s release. Each month, four lucky winners will take home an awesome Talon 22 pack built to take whatever adventure may bring… with room to spare for some RecreationAle packed in as well! Go to www.terrapinbeer.com/osprey or to the company Facebook page to enter.
The RecreationAle release party will be June 8 at the US National Whitewater Center in Charlotte, NC! Terrapin will take over the outdoor market with 6 Terrapin taps and RecreationAle in cans available all day long. Raffles, giveaways, tons of cool activities, and live music that evening… come hang out with the Terrapin crew and welcome RecreationAle with style.
Malts: 2-Row Pale, Crystal 24, Victory
Hops: Bravo, Centennial, Zythos, Amarillo, Galaxy (Dry Hop)
So go ahead and wrap your hand around a can of RecreationAle and explore what the great outdoors has to offer. This hopped-up session ale is specially formulated to accompany you no matter where you may go; whether it’s the trails and rivers that call or just the hammock in the backyard, pack in this flavorful ale and pack out the memories while you enjoy this quaffable brew.
RecreationAle will be available in mid-June in 12-packs of 12 oz. cans within Terrapin’s ten-state distribution network.