Politics is known as one of those things you just don’t discuss. Yet, many companies have jumped on the voting booth bandwagon (while of course keeping things neither red nor blue) as an opportunity to market their brands.
In this article by Brad Turtle on Time.com’s Money blog, we get a shout-out for our special beer election currently going on in celebration of this year’s Presidential election:
Timed to coincide with the 2012 election, the Georgia-based Terrapin Beer Company is asking drinkers to vote for their favorite beverage that’s been retired—i.e., that the company no longer makes it. The beer that wins the “election” by earning the most votes by Tuesday, November 6, will be brewed again by the company and go on sale to the public in 2013. Of the 25 candidates, a pair of IPAs (Hop Shortage Ale IPA and Indiana Krunkles Wheat IPA ) led the race at last check. But the campaign season still has a long way to go.
And we’re not the only folks! From tea to airlines to t-shirts, companies are using the election year for all sorts of different election-themed promotions. Click here for the rest of the article.
And remember! Our polls are still open! There is less than a month to go… which beer would you most like to see back in your refrigerator?? We want you to vote for your favorite retired Terrapin beer!